SEO Services for Lawyers

To grow any business, maximum online visibility is a must. Most consumers turn to the Internet to search for products and services. SEO (Search Engine Optimization) ensures maximum visibility of any business on the Internet. 

Many lawyers overlook the importance of SEO – yet, this should not be the case. Over 95% of persons needing legal services can and do find a lawyer through the Internet. The starting point of close to 93% of Internet users starts with a search engine like Google, Yahoo, and Bing.

With this in mind, your law firm needs to appear multiple times on the first page of SERPs (Search Engine Results Pages), specifically within the top four rankings. This is so you can maximize leads and do not lose potential clients to your competitors.

What is SEO Services for Lawyers?

Maximizing the impact of SEO used for a website is vital. When SEO is done right, it allows your website to fall in line with algorithms used by major search engines such as Google, Yahoo, and Bing and show up on the SERPs.  

The stronger your efforts are at SEO, the higher the rank your website will achieve in SERPs. This is extremely important to lawyers because a law firm’s website appearing on the first page of SERPs often means that prospective clients feel that the law firm is trustworthy with credible lawyers.

Secondly, when your law firm’s website has a high search result rank, there is a high possibility that potential clients will find you.  Most people searching the Internet often do not have time to click on the second and succeeding SERPs pages. 

With the right website management and choice of targeted keyword, your law firm can get free marketing and advertising. This will increase your client base and revenue.  

Standardized SEO services include:

  1. Optimize your website, ensuring a great user experience with relevant content.
  2. Get your website to achieve a high rank in SERPs (preferably in the top 4 of the first page). 
  3. Generate trusted and reliable links for your website to establish authority.
  4. Drive organic traffic to your website that will convert to leads and eventual revenue. 

When SEO does the right job, your law firm will reap these benefits:

Achieve a higher rank in SERPs. This will allow your law firm to dominate the legal market in your specified geographic location and law specialization area. A high SERP rank will also tell potential clients that you are an established law.  

Generate traffic.  When potential clients use a search engine to look for a possible lawyer, they know exactly what they are looking for. Law firms should optimize the SEO used in their websites with keywords relevant to their area of specialization and geographic location to generate targeted traffic.  

Relevant traffic is ten times more effective than any online advertising because the traffic it will generate needs your legal services. The relevant traffic to your website will then become leads that have the potential of being converted into clients. 

Increase your client base.  A high SERP rank will increase your organic traffic, and thus you will have numerous potential clients getting in touch with you. When a lawyer website does the right job, you will increase your client base and increase your revenues. 

Effective SEO techniques will reach more potential clients, which you can convert to paying clients.

No matter how focused you are on getting new clients for your law firm, there will always be stiff competition. SEO can make you stand out from the other law firms.

SEO Services for Lawyers

Search engine optimization is not just for elite lawyers. It is for all law firms with websites. Search engine optimization does not happen overnight. It entails a lot of hard work, but as soon as your website is optimized following the most effective SEO practices, new clients will come knocking at your door.

How then can you run an effective SEO campaign for your law firm?

  • Engage the services of an expert SEO firm or appoint a qualified person to do so.  
  • Build a great website. 
  • Create a killer Search Engine Optimization strategy. 

These will increase your online visibility and generate premium traffic to your website. SEO is not a one-time thing wherein you set it up and forget about it. 

SEO for lawyers consists of numerous activities to ensure your website gets a high rank in SERPs and maintains its rank.

Here are some of the most common tasks a law firm marketing campaign would entail to achieve a higher rank in Search Engine Results Pages.

On-Site SEO

Your website is the core of your online marketing efforts. The SEO firm will optimize your website by creating headings, image tags, tags, and other relevant content. These will allow search engines to understand your website better.

Creation of Relevant Content

This includes article writing and blogging to increase search engine rank and generate more leads and potential clients that can be converted to paying clients.

Local Business Citation

This entails the process of ensuring the online visibility of your law firm in your specific geographic location. This includes being listed in numerous online lawyer directories.

Link Building

High-authority and high-quality links will boost your website and have it rank higher on search engine results pages.

Social Media Marketing

Being visible in social media platforms such as LinkedIn, Twitter, and Facebook results in expanding the reach of your legal services to a targeted audience and thus drives more traffic to your website. 

Press Releases

Online press releases on your website and social media platforms for successful judgments and cases can help boost potential clients’ trust and confidence in your website, thus generating more targeted traffic.


Testimonials from satisfied clients are crucial because they build your online reputation. It also builds online authority and trust for your law firm.

Website Design

There are specialists in this field who build and redesign websites to make them more responsive, especially for mobile phone users. Great and uniquely-designed websites attract more potential clients. Great websites also have higher rates of conversion. 

The more targeted traffic your website generates, the more leads and potential clients will come to you. They can then be easily converted into paying clients and, therefore, more revenue for your law firm.

Final Thoughts

Also, an effective SEO application will take from your shoulders the heavy load of finding new clients. This leaves you the time you need to research, meet new clients face-to-face, and prepare for your cases. 

You can then leave the problematic task of marketing and getting new clients to skillful SEO on your fantastic website and the marketing specialists who maintain it.

Martin Vermaak

The Lawyer Marketing Pro Digital Marketing Agency for Lawyers and Law Firms.

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